The History of #OptOutside: A Conversation with REI’s Vivienne Long
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Pacific Grove, CA
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Where:Santa Cruz, 725 Front Street,, Santa Cruz County, California, United States, 95060
Join us for a special webinar Under the Redwoods with REI’s vice president of marketing, Vivienne Long, and learn about the origins, growth, and annual tradition of #OptOutside, on Black Friday, and every day. Vivienne leads REI’s national and local marketing and works to ensure REI resonates with the next generation of customers.\ \ Part of a larger series about protecting redwood forests in the Santa Cruz mountains called \"Under the Redwoods,\" this webinar series explores the beauty, history, science, and benefits of our magnificent redwood forests. We invite experts and thinkers to join us each month to explore our redwood forests, what makes redwoods so special, why they thrive here and nowhere else in the world, and what they mean to us in our lives.
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